Pitbull Poker

Identity Design | Feb 2006

Pitbull Poker hired me to give them a memorable mark amoung the countless number of online pokers sites active in 2006. The client wanted the mark to embody a certain level of sophistication while still having a “pitbull with a cigar” - the character was important to capture the spirit of play but challenging to not be cliche. I starting sketching with the concept, “canine rat pack”.

Producer: Doug Mealing

Designer: Richard DeLong