Designtelic - design with purpose

“Whether it's designing an interface
or communicating difficult concepts, Rich
has understood our needs and the work
has exceeded our expectations.”

- Jeff Jones, Marketing Director
Velosum.

“We always found that our projects
were not only completed according
to schedule but always contained those
extra elements and attention to details
that really made the project
come alive. Rich always came to the
table with new ideas and suggestions
on how to improve our pieces.
We were very pleased with the
end results. ”

- Inga Johnson, Senior Marketing Manager
Ancestry.com

“I have utilized Rich's talents
on many projects. He has an amazing
ability to create powerful website
strategies and designs that are easily
communicated to the programming
team for implementation.
He is creative, fast, and thorough.
I am apprehensive to sing
his praises too high, for I want
him to be available to do my
next project! ”

- Mitch Brinton, Founder and President
The Markers Club

Think. What is the purpose of interactive design? For some it's attracting the right user. For others it's comprehending a new product concept. And therein lies the key: digital design isn't just making information palatable to the user. It's thinking ahead to determine what they want to taste in the first place.

Designtelic finds its strength in studied approach to digital design. With a background in brand design, integrated marketing, and interactive design, I can help you mix up the right strategic ingredients to create a well-rounded experience-both for your user and your organization.

Given your interactive objective, I'll tailor an approach that begins with thoughtful consideration then application of designtelic services such as:

Ah, here's the deep science within digital intelligence. A discipline in its own right, Information Architecture is the planning before the design that allows (and ensures) a user can find the right information. And pinpointing the "right information" is part of the challenge. By researching the ethnographics of each "type" of person who might interact with your digital medium, I'll help you determine what content is most valuable. I'll then not only map out the most accessible paths for retrieving it, but recommend the most appreciated visual orientation in which it can be organized.

An integral part of web design, interface design is often overlooked because its goal is so straightforward: allow a user to accomplish a purpose. But simple as it sounds, an interface that is confusing, not efficient or intuitive, is first to create a negative experience for a user. Designtelic works first to understand your users' purpose. Is their online interaction replacing a process that used to be done on paper? Is it an extension of what they already know? Or is it completely brand new? By sensibly mapping a process or function to the digital domain, users gain a subconscious understanding of the intelligent company you are.

The "Adam" of interactive design, web pages are still the central component of digital communications-and they still require straightforward thought. That means understanding that a "web page" may be something far beyond a stepping stone through a corporate web site. It might be an online brochure. A search engine. A landing page driven by a specific marketing vehicle. Whatever it is, its design should reflect its individual purpose. Designtelic works to ensure that a web page provides intelligence. It must have the right information, reflect your organization's brand, accomplish its purpose (like completing a transaction, educating a user, or building a relationship), and do it within the context of all communications that lead to it. (whew!)

Sometimes nothing tells a story better than the basic facts themselves. But there's no saying the basic facts can't be attractive, too. The key is finding your user's personal point of relativity. With highly recognized illustration and diagramming skills, designtelic can "translate" mundane information (be it numbers, concepts or statistics) into an explanation that fits a user's current realm of understanding. The result is an effective, meaningful piece of communication.

When it comes to illustration, I can draw with the best of them. But state fair blue ribbons aside, illustration adds more to your communications than artistic interest. Images created with "design intelligence" in mind-from navigation icons to product diagrams-can provide instantaneous explanation, be more efficient than long text, and support your overall brand image.

Although "identity design" can be considered a stand-alone service, designtelic ensures your brand's look and feel is conveyed through any digital solution. A background of creating logos and their ensuing brand image guidelines and standards has given me a thorough understanding of an identity's needs-whether I have created it or not.

designtelic Inc.

461 E. 3600 N.

North Ogden, UT 84414