
Giovanni’s image and identity needed to convey the passion, energy and laughter he creates. The typography, colors and style reminiscent of the Italian Renaissance and Giovanni’s heritage represent the romance and enduring legacy of wisdom and principles passed on from generations past. The delightful qualities of showmanship and novelty suggestive of P.T. Barnum’s traveling circus, convey the grand one-of-a-kind experience Gio creates with every performance.